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Katja Asaro

As Managing Director for Henry V, Katja is responsible for driving growth and profitability of the agency’s operations, and for continuing to raise Henry V’s profile as the leading live event and experiential marketing agency of the Northwest.

Katja’s key priorities include enhancing outcome-based strategic partnerships with clients, fueling new business development and continuing to build the company’s core offerings in the area of experiential consumer marketing, internal communications, B2B marketing and public events.

There is little in brand-focused consumer marketing that Katja hasn’t experienced in her 20+ years in the industry: from leading integrated consumer promotions and directing award winning experiential marketing campaigns, to building new marketing agency capabilities within her agency. Her expertise in the live events industry coupled with her experience across multiple categories including apparel and footwear, technology, automotive and trucking, telecommunications and cheese position her well to continue to grow Henry V’s Experiential capabilities and client services in the US market.

Katja is active in local and national industry associations such as American Marketing Association, Portland Advertising Federation, Meeting Planners International and the Event Marketing Institute.  She speaks regularly to business and industry audiences.

With her diverse background in developing domestic and international events, Katja brings insight into a constantly changing industry.

She is a passionate spokesperson for Henry V Events, a communications agency specializing in live events and experience marketing, whose clients include Tillamook, adidas, Daimler Trucks North America, The North Face and Microsoft.