Matthew Brown is the head of special projects at SEOmoz, and is focused on ensuring that their products help customers stay on top of marketing analytics. The search world evolves at lightning speed, and Matthew knows that listening to customer challenges and iterating quickly is the key to staying ahead of the online marketing curve.
His previous venture was AudienceWise, acquired by SEOmoz in 2012. AudienceWise specialized in search engine optimization for publishers and news sites, data-driven marketing, and semantic web strategy. He has worked with some of the most complex sites on the web, including NYTimes.com, About.com, American City Business Journals, Sports Illustrated, Golf.com, United Press International, Oregon Public Broadcasting, Portfolio.com, University of Phoenix, ESPN.com and ToysRus.com.
Prior to launching AudienceWise, Matthew was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for NYTimes.com and The Boston Globe (Boston.com). After joining the New York Times Co, his team helped exponentially grow search traffic to the newspaper’s websites.