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Melissa Barker


Melissa Barker is currently the Social Media Manager at Jive Software. In March 2012, she coauthored the first college textbook on social media marketing, entitled Social Media Marketing: A Strategic Approach. She was also instrumental in developing the first social media certificate program in Washington State and teaches the core courses online. Melissa has developed and implemented comprehensive social media strategies for a variety of high-tech companies. In her spare time, she is the Communications Director for the Portland Female Executives.