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3:30 PM

5 Must-use Google Analytics Reports and Tools

Speaker: Ian Lurie

Room: F151

Pageviews, visits, conversions. Everyone knows about those tools. But Google Analytics can provide far deeper insight. Attend this session to learn how to track content effectiveness, attribution and more.

Note: this session is a part of the eMarketing Summit which is a special event at InnoTech that requires separate registration and payment. See our registration page for details.