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2:30 PM

Measuring What Matters in Social Media

Speaker: Kent Lewis

Room: F150

According to recent research by Satmetrix (May 2012), less than half of companies worldwide are tracking and responding to customers feedback via social media. What are you measuring in social media and why? This session focuses on developing social media metrics that truly matter; ones based on objective, audience and platform. More importantly, this presentation addresses the creation of meaningful metrics based on relationships (aka ratios) which properly factor in growth and behavior change. Learn how to create a social media measurement dashboard by asking strategic questions, conducting research, testing and refining metrics and associated goals. Kent Lewis, President & Founder of Anvil Media, will help you effectively measure your social media marketing initiatives and resources, whether they be tools, in-house or agency talent.


Note: This session is a part of the eMarketing Summit which is a special event at InnoTech and requires separate registration and payment. See our registration page for details.