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10:00 AM

The Rise of Content Marketing: Effective Curated Content Across B2C And B2B

Speaker: Anoop Sahgal

Room: F151

Indeed, content marketing as a core marketing discipline has long played a key role in advertising campaigns; when advertising piques interest, buyers typically want more information. Without the critical information needed to help make decisions, buyers may end up going elsewhere or relying on someone else for their informational needs. With the emerging trend toward content marketing, there are several ways to start thinking and acting like a storyteller to make the most of it. We will dive in deeper in ways to tell a story in the meaningful ways

Note: this session is a part of the eMarketing Summit which requires separate payment and registration. See our registration page for details.