InnoTech San Antonio
April 12-13, 2017
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10:30 AM - 11:30 AM

**April 13 Session**Bringing It All Together


Room: Cypress
Speaker: Shaun Williams

Chief Digital Officers (CDOs), Chief Marketing Officers (CMOs) and marketers alike are beginning to require robust, real-time, customer profile dashboards combining and reflecting internal data, external third-party data, website and SEO/SEM analytics, social and market research data.  CIOs will be receiving more pressure from tech savvy marketers and CDOs to find a way to provide full customer profiles for more effective target marketing both in terms of cost effectiveness and conversions.  The days and budgets for spray-and-pray awareness marketing are coming to a close.  Marketers are under pressure to attract more customers with smaller budgets.  As such, marketers will be putting more pressure on IT to provide accurate, insightful and actionable data.